Where Are My Website Conversions?

Posted On February 27, 2014
Posted In Web Design

Website Lead ConversionSometimes the theory of conversions is this huge mystery. The traffic is there. Plenty of people are visiting, and you have the stats to prove it. But where are those conversions? Turning visitors into conversions means asking yourself a few hard questions.

Just where and what is my “Call To Action”?

Engaging content only gets you so far. Or maybe it’s better to say, great content can get you great traffic. Way too many webmasters thing that’s the goal, and forget about conversions entirely. The bottom line is, people need to feel motivated and inspired. Not just to visit your site, but to become actual customers. This is why you need a call to action.

A call to action can be as simple as asking readers to follow you on Twitter, or “like” your post via Facebook. Even this seemingly small step keeps them connected and invested in your site. Asking them to subscribe to your weekly newsletter, register for a webinar, or purchase your e-book are other examples. Without a call to action, your site (as great as its content may be) will be rapidly forgotten among the competition from other sites with interesting content.

Now what is that thing again – Ah “Above the Fold”

Okay, website don’t have folds. If they did, though, you’d fold them in half the short way; all your good stuff needs to be above that halfway mark; before anyone has to scroll, click “next” or put forth any effort. This is the most valuable real estate on your landing page, so use it wisely. Put your most enticing ad, links to your most highly-rated article, or even your call to action right there, front and center, where it will hit your audience like a brick to the head. In a good way.

What long term value can I offer my visitors?

Other than a few delightful minutes spent reading your blog posts or articles, what else are you offering your visitors? Whatever it is has to be intriguing enough to your audience that they take the big plunge from visitor to customer. Newsletters, e-books, and consistent tips and continued quality are all examples of long-term offers which are likely to make conversions for you.

Want to learn more about how an effective website can generate more leads for your business? Contact RightNow Web Design today!

Leave a Comment

Free Website Consultation

We Want to Hear From You!

<< Prev Next >>
Derek Wood

Nakisha is a true Renaissance Woman--entrepreneur, business strategist, product manager, web developer, web designer. Her drive and ambition towards excellence is seen in every aspect of her business from product development to customer service. Working with Nakisha is great...

Starkey's Lookout
Robert Henry

Nakisha, Alyssa and the whole team at RightNow Web Design have taken great care of us throughout our process of building a new site. We were incredibly impressed with their responsiveness, flexibility and know how.

Lynne Van Tilburg

Thanks for doing such a great job! It was a pleasure to work with RightNow Web Design. They were incredibly creative and professional. Our new website is very easy to maintain and looks fantastic!


Thank God for RightNow Web Design! Quintez (Quentizas), Nakisha and the team displayed an immediate and uncanny enthusiasm for my project from conception to completion. Their ability to translate a myriad of complex ideas into an easy to understand web visual is simply amazing! Technical aptitude aside...

J. Yang

Based on my design and marketing background, I was very impressed with Right Now Web Design ability to translate my ideas and execute them brilliantly. Nakisha is very talented and professional. She delivers work on timely basis and within budget...

Jose Henriquez

Working with RightNowDesigns for our project www.mypandaagency.com was great! We never thought we could get such a quality website for the price they charged us. This doesn't happen too often but this company over delivered. Thanks

Robert Sweeney

We have been using RightNow Web Design for 2+ years and are quite satisfied with the quality of their work and customer service. They have built new sites for us as well as maintenance work/add on features with others. We highly recommend their company.

Stuart Fraass

I am writing this letter as an endorsement of Right Now Web Design and their work in creating my website StuartFraass.com and video blog MortgageAdviceTV.com. Not knowing how to go about building my website and video blog, I did a Google search in January of 2010 to find a internet website developer...

Anthony Bell

I had no clue what I wanted or what I needed in terms of a website. I am not good with computers and don't know much about the internet. RightNow's team helped me every step of the way and made things plain and clear for me. I'm very, very satisfied with their service.