Website Content is King: Tips on How to Write Great Content

Posted On November 4, 2013
Posted In Web Development

Writing Website ContentUnder the new marketing concept, teaching your clients to believe in you as a person of authority on a particular topic is the most ideal thing that you can do.  If you provide them with great content on a consistent manner and teach them about something that they are interested to, they will become your fan eventually.

Tips on writing great content

Content marketing may not appear to be an easy task to many people because there’s a need to feel your customers and try to know what their interests and challenges are.  You can’t simply achieve your marketing goal by getting an expensive advertising space.  Making a strong connection to your clients, and getting new customers should be your primary aim.   

  • Your content should focus on an interesting product that many people care about.
  • Getting only a handful of the targeted prospective buyers is better than targeting numerous customers who are not concerned about your product. 
  • Identify your content listeners. Offer them something important. If you’re able to provide them with the kind of information that can solve their problems, you can be sure that they will appreciate it and tell others about it.

Turning your website content into cash

When you create great content, you can get a high ranking for your website through SEO.  Large traffic volumes will be directed by the search engines to your website.  But in order to attain this, you have to choose the best keywords applicable to your content.

How to use bullets effectively

You may be surprised to know that search engines have the tendency to give more importance to bulleted lists.  This is because they think that the content gives more important information. 

  • Use bullets properly

    Introduce your bulleted content with a brief, catchy phrase that draws the attention of your readers quickly.  By doing this, you’re not only telling the readers what every section of the content is all about, bullets serve like bookmarks that enable them to browse the whole page and return later to get more information.
  • Make your bullets symmetrical

    When using bullets, you should do it consistently.  Avoid having 3 sentences in one bullet, and put 6 to 8 sentences to the others. If you keep the appearance similar across the sections, it can enhance your blog visibly, and make it more appealing to your readers.
  • Avoid using too many bullets

    You can make your content easy to navigate by using the appropriate number of bullets.  This way, your content will not look complicated that can turn off the readers. However, keep in mind that bulleted content cannot save your bad content.  They only serve as your weapon to draw attention from the readers.  Therefore, make sure that you create a type of content that can induce your readers to read it with compelling authority so that they would take the appropriate action.

Want to know more about using effective content on your website? Contact RightNow Web Design today!

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