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Influence Your Visitors with an Effective Web Design

Posted On November 4, 2013
Posted In Web Design

Effective WebsiteEvery business has different needs, but when choosing a website there are a few things that all of them have in common. It is very important for a website to engage a user and influence them into certain actions.

Here are five key elements of effective web design:

  1. Effective Website Headlines

    Headlines—when used effectively—should draw a user in and make them want more. A headline is often your first chance to grab a visitor's attention and keep it. It should influence them and make them want to continue to read and not click on the back button.
  2. Website Content

    Content is extremely important for any website. Without unique content, a website stands no chance of ranking in the search engines. This content should be relevant and engage the user. Each website is different and there are many different ways to influence someone with different types of compelling content.
  3. Website Calls to Action

    This is extremely important and should be one of the first things addressed when designing websites. What do you want the person to do? Your website should influence them with precise calls to action. It can be as simple as order buttons, free gifts, coupons or bringing their attention to a phone number.
  4. Website Color Scheme

    This is one key element that is often overlooked. Colors have certain psychological effects on people. Bright colors, like red and yellow, are known to increase the heart rate. If you want somebody to be excited about something, think about using these colors. Soft colors like blues, greens and grays have the opposite effect. They can be soothing and almost hypnotic. It all depends on what you want to influence the user to do.
  5. Website Navigation

    This is yet another area of web design that is often overlooked. Too many choices can make a website too busy and quickly turn off a user. You want to use a navigation menu system that is simple and straight to the point. You can think of the menu system as small bread crumbs that lead the user to the ultimate prize.

Want more information on how to create an effective website design for your business? Call RightNow Web Design now for a free consultation! 1-800-381-8103

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