Can Your Target Audience Find You on the Web?
The rules for getting traffic and increasing leads changed overnight with Google’s algorithm updates popularly known as Panda and Penguin. The Panda update punished websites with low-quality while the Penguin took a mighty slash at over-optimized websites or those which used unnatural link-building tactics.
For starters and professionals alike, these updates are nothing but a reminder of what Google has always preached to webmasters since SEO started. Want to attract prospects online? Create value and the links will follow. Here’s how to get started.
Plan a content-based SEO strategy.
A link-based SEO strategy alone no longer meets the standard. What you should aim at is link-worthy content that naturally attracts readers and sharers. Consider topics relevant to your niche and craft an editorial calendar that delivers content to readers at the right time. Should you be blogging thrice weekly or daily? If you’re a beginner with little or no following, publishing at least thrice weekly can help you amass a sizable number of visitors.
Stuffing keywords into your content is not a part of this strategy. Google’s Panda update especially targeted websites that pack a lot of dubious “money online” keywords in their pages. Make no mistake, keyword research is still an essential first step to your SEO strategy. There are loads of less competitive and highly searched keywords waiting to be mined. Use them wisely to reach your target audience.
Establish your authority as author or brand.
When Google rolled out Panda, sites that lack identity or brand suffered a great deal. Their traffic plummeted. Compare that to sites with firmly established brands. These are authority sites in their respective niches and their authors have most likely earned the trust of their industry peers. There are several ways to establish authority. Start with creating a product or service that solves a problem. It can be a consultant’s blog or an ebook that highlights your expertise. Guest publishing to sites in your industry can also amplify your authority. Not only that, it’s a great way to diversifying your links too.
Find out more about how RightNow Web Design can help make your website more effective. Contact us today!